Join PwC's Global Social Media Team as a highly motivated Social Media Specialist (Senior Associate). This is a prime opportunity for individuals looking for digital marketing jobs and social media jobs within a leading professional services firm. In this role, you will be instrumental in executing and optimising day-to-day content across PwC’s global channels, managing the editorial calendar, and transforming complex topics into platform‑native, social‑first posts. You will collaborate with designers and stakeholders to brief and deliver engaging campaigns, ensuring brand consistency, accessibility, and compliance standards. This position focuses on leveraging data and social listening to continually improve performance, support employee advocacy, and significantly enhance PwC’s brand reputation, making it a critical role in PwC careers and global communications.

Eligibility / Qualification Required:

Key Responsibilities:

• Be responsible for the creation, scheduling and posting of content on PwC’s global social channels, including LinkedIn, X and other relevant channels.
• Act as a first point of contact for all social media requests and queries related to PwC’s global social media channels - triaging, prioritising against the calendar, and routing to the right stakeholders for swift resolution.
• Create, manage, and optimise our global social media calendar across multiple platforms, making room for reactive or quick-win opportunities when necessary.
• Work collaboratively with various internal teams to plan, conceptualise and develop engaging and impactful integrated social media content campaigns - translating complex topics into platform-native formats (e.g., short-form video, carousels) and clear CTAs.
• Assist with producing clear creative briefs that allow designers to transform social posts and campaign concepts into high quality social-first content for each platform.
• Provide counsel to stakeholders to adopt best-in-class social media practices - covering platform nuances, brand voice, accessibility, and compliance, while advocating for social-first storytelling.
• Identify the latest trends in the digital and social media landscape - platforms, engagement, experience, performance and tools - and put forward well-reasoned ideas for how we should adapt, with relevance to PwC’s channels and overall goals.
• Work in partnership with our Research and Insight Analyst on assessing campaign performance, insights and ensuring content is appropriately tagged for reporting purposes - contributing to dashboards and recommending optimisations based on data.
• Use data-driven social media insights to help develop ideas and future content that will resonate with and create greater engagement with our audiences and communities - hypothesising, testing, and iterating to improve engagement quality and reach.
• Be responsible for the operational management of our global employee advocacy platform (Haiilo), with a focus on getting our people to amplify our owned content through their channels.
• Monitor incoming mentions across all platforms to identify opportunities, escalate issues, and support with crisis communications where necessary.
• Work with other members of the Global Social Media team to develop and optimise the overall social media strategy and to protect and enhance PwC’s brand reputation.

Requirements:

• Working knowledge and experience of how social platforms and algorithms work in a business context, preferably within corporate communications or B2B/professional services (LinkedIn, X, Tik Tok).
• An active interest in social media, an understanding of what makes for an engaging piece of social media content, and a view on the latest social trends (e.g., hooks, short-form video, social discoverability).
• At least 3 years of experience using, understanding and managing social media channels in a business/corporate context and maximising owned and earned content for key audiences.
• A good creative eye and copywriting/editorial experience, able to turn detailed corporate content into high-quality, platform-native engaging social posts with compelling headlines, hooks and CTAs.
• Strong writing skills in English and high attention to detail, delivering error-free, on-brand content; confident proofreading and ensuring no typos or graphical inconsistencies.
• Ability to judge tone and appropriateness of social media content across a range of territories, with a global focus in mind.
• Prior experience of social media content management and scheduling tools (e.g., Sprout, Sprinklr, Hootsuite) and basic familiarity with analytics tagging for reporting.
• A collaborative team player who works effectively with others to deliver a high standard of service to internal stakeholders, communicating clearly and managing expectations across time zones.
• Able to act effectively under the pressure of last-minute deadlines and changing priorities, responding quickly while demonstrating initiative, organised execution, and calm problem-solving aligned to escalation processes.
• Demonstrates an agile mindset and approach - open to feedback, continuously improving workflows, and flexing delivery as business needs evolve.
• Understand the importance of having correct information management.
• Knowledge of information Security and Data Protection.
• Correct information Security management.

Optional Skills:

• Accepting Feedback
• Active Listening
• Adobe Experience Manager (AEM)
• Analytical Thinking
• Campaign Management
• Campaign Performance Analysis
• Communication
• Communications Management
• Communications Strategy
• Competitive Analysis
• Content Delivery
• Content Management
• Content Marketing
• Content Strategy
• Creativity
• Data Analytics
• Data-Driven Insights
• Data Visualization
• Digital Analytics
• Digital Audience Targeting
• Digital Business Development
• Digital Content Creation
• Digital Development
• Digital Marketing
• And 26 additional skills not explicitly detailed in the provided text.

Desired Languages:

• English

General Conditions:

• All qualified applicants will receive consideration for employment at PwC without regard to ethnicity; creed; color; religion; national origin; age; disability; neurodiversity; sexual orientation; gender identity or expression; marital; or any other status protected by law.
• PwC is proud to be an inclusive organization and equal opportunity employer.
• Travel Requirements: Not Specified.
• Available for Work Visa Sponsorship? No.
• Government Clearance Required? No.

How to Apply:

Application submission details, including required documents and method, are not explicitly provided in the job description. Applicants are advised to visit the PwC careers website for detailed application instructions.
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