Job Overview
Role: Marketing Ops Analyst. Category: Augment Segment. Location: Shaw-Manila WAH Mandaluyong, National Capital Region (Manila) PH. Employment Type: Full Time. Date Posted: 2026-06-18. Application Deadline: 2027-06-18.
Overview
This will be Work From Home (First 2 weeks WOS for proper onboarding, then WFH) & Night Shift. Supporting a Global client: Software-as-a-Service (SaaS).
A client of ours is seeking a skilled Marketing Analyst/Marketing Operations Specialist with experience in Marketo and Salesforce to support data quality, enrichment, and operational performance across their marketing systems.
This role is execution-focused and requires hands-on management of data and workflows rather than reporting or analytical modeling.
The ideal candidate is highly detail-oriented, able to manage multiple tasks and deadlines, and brings hands-on experience in data auditing, enrichment, deduplication, and workflow logic to ensure data accuracy and reliability across systems.
Responsibilities
Key Responsibilities
Data Auditing & Enrichment
- Perform ongoing data auditing and enrichment to ensure completeness and accuracy of lead and contact records
- Execute daily and weekly manual updates to key data fields (e.g., job title, country, state, company details)
- Maintain and validate account matching, including aligning leads to the correct company for better lead assignment and targeting
Data Quality & Error Remediation
- Identify and resolve data errors within systems (e.g., sync errors between Marketo and Salesforce)
- Perform both manual merging of duplicate records to maintain a clean database or with the use of bulk API
- Review and clean up incomplete or unidentified records (e.g., unknown personas or missing classifications)
Operational Workflow Monitoring
- Monitor and validate automated workflows in Marketo to ensure accurate data processing and system performance
- Track and support lead scoring models, ensuring proper score allocation and updates
- Review lead lifecycle stages to ensure correct progression, status updates, and alignment with business rules
- Oversee compliance-related workflows, including marketability status and data governance requirements
Database Health Management
- Conduct regular reviews of database health, identifying gaps or inconsistencies in data
- Investigate and manage leads/contacts in rejected stage, ensuring proper classification and resolution
- Support continuous improvement of data quality standards and processes
Qualifications
Qualifications
- Advanced proficiency in Marketo and working knowledge of Salesforce, including lead/contact structures, campaign workflows, and system sync behaviour.
- Proven experience in data auditing, enrichment, deduplication, and maintaining database hygiene, with strong attention to detail and the ability to identify and resolve data inconsistencies.
- Solid understanding of lead lifecycle management, lead scoring models, marketing data governance, and operational workflow monitoring.
- Experience troubleshooting system errors (e.g., sync issues, workflow failures) and managing bulk data updates (e.g., CSV uploads, API-based tools) is preferred.
- Ability to manage high-volume, repetitive tasks with accuracy, alongside strong organisational, communication, and collaboration skills.
- Prior experience in a Marketing Operations or CRM/data operations role is highly desirable; familiarity with project management tools (e.g., Asana) is preferred.
Key Responsibilities
Key Responsibilities
Data Auditing & Enrichment
- Perform ongoing data auditing and enrichment to ensure completeness and accuracy of lead and contact records
- Execute daily and weekly manual updates to key data fields (e.g., job title, country, state, company details)
- Maintain and validate account matching, including aligning leads to the correct company for better lead assignment and targeting
Data Quality & Error Remediation
- Identify and resolve data errors within systems (e.g., sync errors between Marketo and Salesforce)
- Perform both manual merging of duplicate records to maintain a clean database or with the use of bulk API
- Review and clean up incomplete or unidentified records (e.g., unknown personas or missing classifications)
Operational Workflow Monitoring
- Monitor and validate automated workflows in Marketo to ensure accurate data processing and system performance
- Track and support lead scoring models, ensuring proper score allocation and updates
- Review lead lifecycle stages to ensure correct progression, status updates, and alignment with business rules
- Oversee compliance-related workflows, including marketability status and data governance requirements
Database Health Management
- Conduct regular reviews of database health, identifying gaps or inconsistencies in data
- Investigate and manage leads/contacts in rejected stage, ensuring proper classification and resolution
- Support continuous improvement of data quality standards and processes
Eligibility / Qualification Required:
Qualifications
- Advanced proficiency in Marketo and working knowledge of Salesforce, including lead/contact structures, campaign workflows, and system sync behaviour.
- Proven experience in data auditing, enrichment, deduplication, and maintaining database hygiene, with strong attention to detail and the ability to identify and resolve data inconsistencies.
- Solid understanding of lead lifecycle management, lead scoring models, marketing data governance, and operational workflow monitoring.
- Experience troubleshooting system errors (e.g., sync issues, workflow failures) and managing bulk data updates (e.g., CSV uploads, API-based tools) is preferred.
- Ability to manage high-volume, repetitive tasks with accuracy, alongside strong organisational, communication, and collaboration skills.
- Prior experience in a Marketing Operations or CRM/data operations role is highly desirable; familiarity with project management tools (e.g., Asana) is preferred.
How to Apply:
Apply online using the official IBEX application link below.
Apply Now