Job Overview

Role: Lead Product Manager - Marketing and Sales Technology. Department: Administrative/Support. Location: United States. Employment Type: Regular. Work Style: remote. Travel: Up to 25%.

Eligibility / Qualification Required:

Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

About the role:
We are seeking a highly strategic and execution-oriented Lead Product Manager to drive key initiatives across UKG’s Marketing and Sales technology ecosystem. This role will own the product strategy, roadmap, and delivery for core go-to-market capabilities including:
• Account-Based Marketing & Sales (ABX) platforms and workflows
• Conversational AI and digital engagement solutions (including Qualified deployment and optimization)
• Marketing Automation Platform (MAP) capabilities centered on Eloqua
• Cross-functional orchestration across Marketing, Sales, Operations, Data, Engineering, and Business Systems This role sits at the intersection of business transformation, product management, customer engagement, and enterprise technology modernization. The ideal candidate combines strong product thinking, GTM domain expertise, data-driven decision-making, and the ability to align diverse stakeholders toward measurable business outcomes.

You will partner closely with Marketing Leadership, Sales Leadership, Revenue Operations, Engineering, Architecture, and BSA teams to drive scalable, intelligent, and measurable customer acquisition capabilities.

Key Responsibilities:
Product Strategy & Vision
• Define and evolve the product vision, strategy, and roadmap for:

ABX (Account-Based Experience) capabilities
Conversational AI engagement platforms
Marketing Automation and campaign orchestration

• Align product investments to measurable business outcomes such as:

Pipeline generation
Conversion optimization
Buyer engagement
Sales productivity
Marketing efficiency

• Translate enterprise GTM strategy into scalable product capabilities and operational workflows.
• Drive prioritization decisions using customer insights, data, business impact, and technical feasibility.

ABX Product Leadership
• Lead the evolution of UKG’s ABX ecosystem spanning:

Buying groups
Intent data
Account engagement
Persona targeting
Pipeline attribution
SDR/BDR orchestration

• Partner with Marketing and Sales stakeholders to operationalize account-centric and contact-centric engagement models.
• Define measurement frameworks and KPIs for ABX success, including:

Engaged accounts
Buying group penetration
Pipeline influence
Opportunity creation
Velocity improvements

Conversational AI & Digital Engagement
• Own the deployment and optimization strategy for conversational AI solutions, including Qualified.
• Define conversational engagement use cases across:

Website engagement
Inbound conversion
SDR acceleration
Buyer routing
AI-assisted qualification

• Partner with Sales and Marketing teams to improve visitor-to-pipeline conversion.
• Drive experimentation, personalization, and AI-driven engagement optimization.

Marketing Automation & Campaign Orchestration
• Lead product direction for Eloqua and associated marketing automation capabilities.
• Improve scalability, governance, segmentation, lead/contact lifecycle management, and campaign orchestration.
• Partner with Marketing Operations and Revenue Operations teams to modernize:

Nurture programs
Engagement tracking
Attribution frameworks
Data quality standards

• Ensure platform capabilities support both enterprise-scale campaigns and targeted ABX motions.

Cross-Functional Leadership
• Serve as the connective layer between:

Business stakeholders
Engineering teams
Business Systems Analysts (BSAs)
Data & analytics teams
Architecture & operations

• Drive alignment across business and technology organizations through clear prioritization, roadmap communication, and outcome-based planning.
• Facilitate workshops, requirement definition, backlog prioritization, and release planning.

This role incorporates modern product management principles inspired by Silicon Valley Product Group (SVPG), emphasizing empowered product teams, business outcomes, and continuous discovery. The Lead Product Manager will be expected to own:
Product Discovery
• Continuously identify and validate customer and business problems.
• Conduct stakeholder interviews, workflow analysis, and data-driven discovery.
• Validate assumptions before scaling solutions.
• Partner with design and engineering early in the ideation process.
Outcome-Oriented Product Management
• Focus on business outcomes rather than feature delivery.
• Define clear success metrics and measurable impact for initiatives.
• Use experimentation, iteration, and learning loops to improve outcomes.
Product Delivery
• Translate strategy into executable roadmaps and prioritized backlogs.
• Ensure delivery teams understand the “why” behind initiatives.
• Balance short-term operational needs with long-term platform scalability.
Stakeholder Management & Influence
• Build strong trust-based relationships with executive and operational stakeholders.
• Communicate product direction clearly across technical and non-technical audiences.
• Influence decision-making through data, strategy, and customer insight.
Product Analytics & Insights
• Define and monitor KPIs, adoption metrics, engagement trends, and funnel performance.
• Use analytics to identify optimization opportunities and inform prioritization.
• Drive a culture of evidence-based decision-making.

Qualifications
Required
• 8+ years of Product Management experience in enterprise SaaS, Marketing Technology, Sales Technology, or Revenue Technology domains.
• Strong understanding of:

Account-Based Marketing (ABM/ABX) and Marketing Automation Platforms
Conversational AI / chat engagement platforms
Lead-to-opportunity lifecycle management

• Experience working closely with:

Engineering teams
Architects
Business Systems Analysts (BSAs)
Revenue Operations
Marketing Operations

• Proven ability to lead cross-functional initiatives across complex enterprise environments.
• Strong analytical, communication, and stakeholder management skills.
• Experience defining KPIs, product success metrics, and operational reporting.

Preferred
Experience with:

Eloqua
Qualified
Salesforce
6sense
Revenue intelligence and attribution platform

• Familiarity with contact-centric GTM models and buying group strategies.
• Experience in B2B SaaS or enterprise GTM environments.
• Knowledge of AI-driven engagement and personalization strategies.

Company Overview: UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com. Equal Opportunity Employer UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. View The EEO Know Your Rights poster UKG participates in E-Verify. View the E-Verify posters here. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com. The pay range for this position is $129,500 to $186,100. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits

How to Apply:

Apply online through the official UKG careers portal.
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Lead Product Manager - Marketing and Sales Technology

Job Overview

Eligibility / Qualification Required:

How to Apply:

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