Job Location KYIV GENERAL OFFICE Job Description Passionate about growing brands through creators, culture and conversation? Join us as we take this capability to the next level at P&G. We’re building a new Influencer & Community team within our Central Europe organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations.
Eligibility / Qualification Required:
What you’ll do: Influencer & Creator Strategy & Execution Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts) Build and manage relationships with creators and agencies Own campaign delivery end-to-end, managing the cooperation with agency: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation Community Engagement & Advocacy Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy Monitor sentiment, manage risks and escalate issues where required Develop and maintain community guidelines, response frameworks, and escalation protocols Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices Content & Social Ecosystem Integration Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem Identify high-performing content for cross-channel amplification (organic + paid) Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed Social Listening, Trends & Insights Monitor social conversations, trends, and competitor activity Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams Governance, Compliance & Best Practices Ensure all content and partnerships align with brand guidelines, platform best practices, and local advertising regulations Provide guidance to internal teams and creators on disclosure and compliance standards What we offer you: Meaningful work from Day 1: From Day 1, you’ll have the opportunity to contribute to impactful work, bring your experience and fresh perspective, and make a real difference in a business that reaches consumers every day. Job Qualifications What you’ll bring Experience in influencer marketing, creator partnerships, or social media. Exposure to consumer brands is an advantage Proven record of managing end-to-end influencer/creator campaigns, from briefing through to reporting Strong understanding of the Ukrainian creator landscape and platform dynamics Ability to connect creator storytelling with broader brand engagement Data-driven mindset, with the ability to analyze performance and optimize campaigns Experience managing budgets and delivering measurable results (engagement, awareness, conversion) Ability to balance strategic thinking with hands-on execution Strong communication and collaboration skills in fast-paced, multi-stakeholder environments Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.
How to Apply:
Apply online through the official P&G careers portal.
Apply Now