Job Overview
Role: Sr. Director – Revenue Marketing, EMEA. Department: Marketing. Location: United Kingdom of Great Britain and Nort. Employment Type: Regular. Work Style: remote. Travel: 35%.
Eligibility / Qualification Required:
Why UKG:
At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.
We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.
About the Role:
We are seeking a highly strategic and influential Senior Director of Revenue Marketing (EMEA) to lead a critical sub-function within our global marketing organization. This role is responsible for defining and executing the EMEA marketing strategy, driving pipeline and revenue outcomes, and ensuring strong alignment with both global marketing priorities and EMEA business objectives.
As a senior leader, you will oversee the EMEA Marketing team, shape long-term strategy, and act as a trusted partner to senior Sales and executive leadership. You will be responsible to drive buying group engagement, regional growth, ecosystem activation, and pipeline acceleration and conversion ensuring quality is a driver for all motions.
You will also play a key role in advancing our transformation to an AI-first marketing organization, embedding data, automation, and intelligence into how we go to market. You will bring deep expertise in B2B technology marketing and a strong understanding of complex sales environments to differentiate our go-to-market approach across EMEA.
Key Responsibilities
Strategic Leadership & Functional Direction
- Define and lead the EMEA Revenue Marketing sub-function strategy, ensuring alignment with global marketing, corporate and regional objectives
- Lead regional demand generation, field marketing, ABM, and pipeline acceleration initiatives across EMEA
- Translate company and functional strategy into clear regional priorities, goals, and execution plans
- Lead the team to develop strategic, high value, regional specific marketing motions inclusive of content for outbound campaigns and targeted events that drive quality pipeline amongst ICPs
- Serve as a thought leader across Marketing and the broader business, driving innovation in field marketing, including the application of AI to enhance targeting, personalization, and engagement
- Anticipate market shifts and evolving business needs, proactively adapting strategy, including leveraging AI-driven insights to inform investment and GTM decisions
AI-First Marketing Leadership
- Champion and lead the adoption of an AI-first approach within the EMEA Revenue marketing team, embedding AI into campaign design, account targeting, content personalization, and performance optimization
- Partner with global teams to scale AI-driven capabilities such as predictive analytics, intelligent segmentation, and automated campaign orchestration
- Drive experimentation and innovation using AI to improve pipeline quality, accelerate deal cycles, and increase marketing efficiency
- Ensure teams are equipped with the tools, skills, and processes to effectively leverage AI in day-to-day execution and decision-making
Business & Sales Partnership
- Act as a senior, trusted advisor to EMEA Sales leadership, influencing regional GTM strategy, pipeline planning, and revenue acceleration
- Use data and AI-driven insights to align marketing programs to pipeline needs and sales priorities
- Integrate deep understanding of enterprise sales motions, forecasting, and deal cycles into marketing strategy
- Build and maintain relationships with senior executive stakeholders and key customers, supporting critical deals and resolving escalations
- Negotiate and influence cross-functional priorities to ensure alignment on shared business outcomes
- Establish and run a strong operating cadence with EMEA Marketing and Revenue inclusive of weekly forecast updates with rigor around pipeline performance for marketing campaigns against plan, tracking performance, and adjusting quickly based on insights
Operational Leadership & Execution
- Oversee the planning, resourcing, and execution of Revenue marketing across EMEA, ensuring effective coverage across regions, segments, and industries
- Direct the development and execution of integrated, multi-channel programs (ABM, events, digital, outbound) that drive measurable business impact
- Establish and manage budgets, investment strategies, and performance targets for the sub-function
- Develop and implement processes and best practices to scale and optimize marketing campaign effectiveness
Organizational Leadership & Talent Development
- Lead a distributed organization with overall accountability for team performance and outcomes
- Build and develop a high-performing leadership bench, ensuring strong succession planning and capability growth
- Foster a culture of accountability, innovation, and continuous improvement across multiple teams
- Align organizational structure and talent to evolving business priorities
Cross-Functional Influence & Integration
- Partner with stakeholder teams to ensure integrated go-to-market execution
- Represent EMEA as a key voice in global planning, ensuring regional needs shape global strategy
- Drive alignment across overlapping strategic initiatives and competing priorities
Performance Ownership & Business Impact
- Own the performance and results of the EMEA Revenue marketing function, including pipeline generation, revenue contribution, and ROI
- Establish and track KPIs and success metrics, using data to inform decisions and optimize performance
- Apply strong business and competitive acumen to differentiate marketing strategies and improve market position
- Lead resolution of complex, high-impact challenges, developing innovative solutions with long-term implications
Qualifications
Basic:
- 12+ years of experience in B2B marketing within a technology company, with significant leadership experience in field marketing
- Experience managing EMEA markets, including regional complexity and localization strategies
- Deep understanding of enterprise and/or mid-market sales models, with strong partnership experience with Sales leadership
- Demonstrated ability to develop and execute strategy that drives measurable revenue impact
Preferred:
- Proven success leading at scale through leaders (directors/senior managers) across multiple regions or business units
- Strong track record of influencing senior executives and cross-functional stakeholders
- Expertise in budget ownership, organizational design, and operational scaling
- Highly analytical, with a data-driven and outcome-oriented mindset
Company Overview:
UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.
UKG is proud to be an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace, including the recruitment process.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com
The pay range for this position is £123,000 to £166,100. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits
How to Apply:
Apply online through the official UKG careers portal.
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