Job Overview
Role: Student Experience Specialist (CX). Industry: Marketing. Employment Type: Full time. Location: Jeddah, Saudi Arabia.
Eligibility / Qualification Required:
The Student Experience Specialist (CX) is responsible for monitoring, analyzing, and enhancing the end-to-end student journey, from enrollment through graduation.
Acting as the voice of the student, the role evaluates key digital and physical touchpoints—including student portals, Blackboard, campus facilities, academic support, and student services—to identify pain points and opportunities for improvement.
Through student feedback, journey mapping, behavioral insights, and cross-functional collaboration, the Student Experience Specialist develops initiatives that improve student satisfaction, engagement, retention, and overall experience while strengthening students’ connection with the institution.
Key Responsibilities
Student Journey & Experience Optimization
- Map and continuously evaluate the end-to-end student journey from enrollment through graduation.
- Identify critical student touchpoints and “moments of truth” that significantly influence satisfaction, engagement, and perception of the institution.
- Identify pain points, service gaps, and recurring challenges and recommend practical improvements.
- Develop student experience initiatives based on feedback, behavioral insights, and institutional priorities.
- Monitor the effectiveness of implemented improvements and recommend further enhancements.
Digital Student Experience
- Evaluate the student experience across digital platforms, including student portals, Blackboard/LMS, mobile applications, and other student-facing systems.
- Collaborate with IT, Digital, and relevant teams to identify usability issues and recommend improvements to student-facing digital journeys.
- Support the development of intuitive, accessible, and student-friendly digital experiences.
- Analyze student usage and feedback to identify opportunities for process simplification and personalization.
Voice of Student & Feedback Management
- Develop and manage Voice of Student (VoS) initiatives across the institution.
- Design and administer student satisfaction surveys, including NPS, CSAT, pulse surveys, and other feedback mechanisms.
- Conduct focus groups and other qualitative research to better understand student needs and expectations.
- Analyze feedback across programs, campuses, and different stages of the student journey.
- Translate student feedback and experience data into clear, actionable recommendations for relevant departments.
- Establish effective closed-loop feedback processes to ensure student concerns are acknowledged, assigned, addressed, and followed up.
Student Sentiment & Experience Insights
- Monitor student sentiment through surveys, feedback channels, social listening, complaints, and other available data sources.
- Identify recurring issues and emerging trends that may impact student satisfaction or institutional reputation.
- Develop dashboards and reports highlighting student experience trends, pain points, and improvement opportunities.
- Present insights and recommendations to relevant stakeholders to support data-driven decision-making.
Student Engagement & Community Experience
- Develop initiatives that strengthen students’ sense of belonging, engagement, and connection with the campus community.
- Support student engagement programs, mentorship initiatives, student clubs, campus activations, and community-building activities.
- Collaborate with Student Affairs and other relevant departments to improve the overall student experience beyond the classroom.
- Identify opportunities to celebrate student achievements and strengthen positive student stories and experiences.
Student Advocacy & Ambassador Programs
- Develop and support structured student ambassador and advocacy programs.
- Identify engaged students who can positively represent the institution and contribute to approved student-led content and initiatives.
- Collaborate with Marketing, Social Media, and Content teams to appropriately showcase authentic student experiences and success stories.
- Encourage positive advocacy while ensuring student participation remains voluntary, authentic, and aligned with institutional guidelines.
Retention & Student Engagement Insights
- Collaborate with Academic Affairs, Student Affairs, IT, and other relevant teams to identify patterns associated with student disengagement.
- Analyze available student engagement indicators from Blackboard/LMS, SIS, surveys, and other relevant sources.
- Support the development of targeted engagement and experience-improvement initiatives for students who may be at risk of disengagement.
- Track the impact of student experience initiatives on satisfaction, engagement, and retention indicators.
Service Quality & Experience Standards
- Support the development of student service standards across key student-facing functions.
- Monitor student experiences across Admissions, Registration, Finance, Academic Services, Student Affairs, Facilities, and other relevant touchpoints.
- Collaborate with Quality Assurance and departmental stakeholders to identify service gaps and improvement opportunities.
- Promote a consistent, professional, responsive, and student-centered experience across all campuses and service channels.
Requirements
- Bachelor’s degree in Psychology, Marketing, Business Administration, Customer Experience, Hospitality Management, or a related field.
- Professional certifications in Customer Experience, Service Design, Design Thinking, or Customer Journey Management are an advantage.
Experience
- 3–5 years of relevant experience in Customer Experience (CX), Student Experience, Student Services, Customer Insights, Service Quality, or Hospitality.
- Experience in higher education, healthcare, or another complex service-oriented environment is preferred.
- Demonstrated experience with customer/student journey mapping, feedback analysis, satisfaction measurement, or service improvement initiatives is highly desirable.
Technical Skills
- Familiarity with CX and survey platforms such as Qualtrics, Medallia, or equivalent.
- Experience with CRM systems, preferably Odoo.
- Familiarity with Learning Management Systems such as Blackboard and Student Information Systems (SIS) is an advantage.
- Strong analytical skills with the ability to translate quantitative and qualitative feedback into actionable insights.
- Experience with data visualization, dashboards, survey analytics, or sentiment analysis tools is preferred.
Skills & Competencies
- Strong customer/student-centric mindset with the ability to understand experiences from the student’s perspective.
- Excellent analytical and problem-solving abilities.
- Strong understanding of customer journey mapping, Voice of Customer/Student, NPS, CSAT, and closed-loop feedback principles.
- Ability to transform student feedback into practical recommendations and measurable improvements.
- Strong project coordination and follow-up skills.
- Excellent communication, presentation, and stakeholder management abilities.
- Strong cross-functional collaboration and influencing skills, with the ability to work effectively with Academic, IT, Student Affairs, Finance, Facilities, and Marketing teams.
- High emotional intelligence and sensitivity when handling student concerns and feedback.
- Ability to manage multiple initiatives and priorities in a fast-paced environment.
- Professional fluency in Arabic and English.
How to Apply:
Submit your application through the official BMC careers portal.
Apply Now