Manager Digital Growth & Analytics

Job Summary:

• Drive deep analysis of digital performance metrics and user behavior to identify opportunities, diagnose issues, and inform data-driven decisions across the full customer journey.
• Build and maintain analytical frameworks, dashboards, and experiments while partnering with Product, Business, Marketing, and Engineering to shape and optimize growth, engagement, and retention strategies.

Responsibilities:

• Establish, track, and analyze key digital performance metrics (DAU, MAU, retention, conversion, churn, revenue) to generate actionable insights and influence data-driven decision-making across digital channels.
• Build advanced analytics, tracking frameworks, dashboards and monitoring systems to manage the top, middle, and bottom of the funnel, working closely with Product, Marketing, and Engineering teams.
• Conduct deep-dive business analysis to identify growth opportunities, diagnose performance gaps, evaluate customer behavior trends, and recommend strategic interventions.
• Design and execute high-impact strategies to drive customer acquisition, engagement, and retention across the bank’s digital platforms, ensuring strong alignment with business goals.
• Collaborate closely with Product teams to align growth initiatives with the product roadmap, including loyalty programs, referral systems, feature enhancements, and customer lifecycle optimization.
• Lead A/B testing and experimentation programs to optimize user journeys, onboarding funnels, landing pages, creative assets, and monetization strategies.
• Partner with Marketing to design, forecast, and execute targeted user acquisition campaigns, improving ROI and reducing CAC through continuous performance analysis and iteration.
• Develop business cases, financial models, and impact assessments to support prioritization of new features, market opportunities, and digital investments.
• Leverage customer segmentation, cohort analysis, and predictive modeling to improve personalization, increase lifetime value (LTV), and reduce churn.
• Optimize end-to-end digital performance by continuously evaluating KPIs, diagnosing issues, recommending improvements, and supporting execution across cross-functional teams.

Eligibility / Qualification Required:

• Bachelor's degree in Computer Science, Data Science, Statistics or a related field.
• Minimum 5-7 years of experience in business analysis, digital channels growth or performance management role in a fast-paced tech environment.

Job Details:

• Department: Digital Banking
• Job Type: Permanent
• Grade: AVP
• Positions: 1
• Locations: Islamabad
• Application Deadline: Jun 07, 2026

How to Apply: